Jumat, 13 Mei 2016
Free Ebook Strategic Sourcing and Category Management: Lessons Learned at IKEA
Free Ebook Strategic Sourcing and Category Management: Lessons Learned at IKEA
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Strategic Sourcing and Category Management: Lessons Learned at IKEA
Free Ebook Strategic Sourcing and Category Management: Lessons Learned at IKEA
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Review
“Magnus Carlsson has written a book that is largely sensational. I have not seen any equal presentation of how an organization can operate efficient sourcing. The book's target audience is broad. It's about to run an efficient sourcing operation with relevance far beyond Ikea. I think anyone who in any way comes into contact with purchasing, executives in charge of streamlining their organization, purchasing managers, purchasers, and even students will benefit greatly from the book's content.” (Bjorn Axelsson Professor, Stockholm School of Economics)"Magnus Carlsson owns [has] an exceptional knowledge in purchasing and in creating strategies." (Henrik Elm Purchasing Manager, Ikea)"I can really recommend this book. It's an excellent description of how to design processes and a competent organisation to create value in a supply chain." (Arja Taaveniku Chief Officer and Supply Chain Officer, Kingfisher)"I like the book -- no, I love it! Good structure and incredibly deep, but written in a simple way with very relevant examples of the described theory. For me, this book offers a new level - still in a simple way that makes me want to learn more and in a way that makes me anxious to try out my new theoretical knowledge." (Peter Huber, Group Process Manager IKANO)“I think this book is fantastic -- full of great new ideas and ways to implement them. Strategic Sourcing and Category Management: Lessons Learned at IKEA will improve the maturity and results of your procurement organization. It explores themes such as influence vs. power and market diagnosis that should be read and considered by mature procurement organizations for the sake of their results and supplier relationships.” (Kelly Barner Buyers Meeting Point)
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About the Author
Magnus Carlsson was head of Ikea's global sourcing for textile, metal, and veneer and was responsible for their component and raw material procurement. He also led the development of Ikea's concept for supplier development and its business plan process. He currently teaches, trains, and advises in strategic sourcing and category management.
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Product details
Paperback: 248 pages
Publisher: Kogan Page (August 28, 2015)
Language: English
ISBN-10: 0749473975
ISBN-13: 978-0749473976
Product Dimensions:
6.1 x 0.5 x 9.2 inches
Shipping Weight: 11.4 ounces (View shipping rates and policies)
Average Customer Review:
4.8 out of 5 stars
7 customer reviews
Amazon Best Sellers Rank:
#458,024 in Books (See Top 100 in Books)
I am a purchaser. I have read the book two times and implemented some of the methods already into my business area. The best things with the book : 1) it is easy to read 2) easy to implement to any kind of sourcing & purchasing project no matter how complex or simple the project is 3) it always aims the achieve best possible results . The methodology described in the book is dynamic not static so it is amendable, can be updated by purchasers as well. I really suggest this book to any kind of purchaser (junior or very senior) or any related party doing business with purchasing.
A great, highly relevant and hands on book on the topic of sourcing and procurement category management!
Many books promise to show how to create value in a supply chain, yet they mostly feel to be lacking when push comes to shove. This book is different; it has a focussed look at reality, with actual experiences from IKEA. If there’s one company that seems to have optimised its supply chain very well, it is IKEA. Learn how to get a grip on your strategic sourcing and category management, amongst many other things.The book looks at ways of improving the entire procurement process and creating a mutually beneficial environment for both purchaser and supplier alike. Of course, the purchaser will always want a bit better deal, yet there are ways in improving efficiencies and structures that offer benefit to both parties. It is a lot more than just cutting waste.The author manages to cram a lot into a relatively small book, the contents of which are engaging, informative and incredibly more-ish. Whilst the book is aimed at the larger organisation, something that might be quite established and mature (with all the problems that can come with it), there is no reason why much of this book’s knowledge cannot be utilised or transformed into the operations of a smaller company. Not everything may be relevant, at the moment, yet there are still sufficient takeaway points to provide value.It is a demanding book due to the sheer quantity of information on offer, sharing the knowledge of an industry professional that has been at the sharp end with a clear global leader who has transformed its own operations over time. It is a highly worthwhile read.This is a book for those who should be doing things, although the academic need not be left out in the cold: there is an extensive range of notes and bibliographic references for deeper, additional reading. Although the reader may be kept fairly engaged and active consuming and contemplating the advice dispensed within the book as it is!
Strategic Sourcing and Category Management: Lessons Learned at IKEA by Magnus Carlsson (KoganPage, August 2015) is not a case study, although I didn’t need the note from the author in the introduction to know that. The author may have spent 25 years at IKEA, working in strategic sourcing, but this is less a story of one company and more the learnings gained by one professional over 2.5 decades in a competitive environment.Like any other book I review or event I attend, my focus in reading this book was to cull out the important ideas: what are the few take aways that really stand out as unique? There are quite a few in this book, any of which will improve the maturity and results of your procurement organization. I think this book is fantastic – full of great new ideas and ways to implement them.Category ManagementThe first question that might come to mind is ‘how does the author suggest we segment our spend or supply base to get the best results from category management?’ He advocates segmentation by manufacturing process – and yet he introduces the idea that the processes he is accustomed to are different than the ones most commonly seen. The steps in any process must be allowed to influence each other – not just downstream, but back and forth. This philosophy brings the entire process to life and pushes those managing it to emphasize agility and flexibility.Several of the take-aways I detail below provide examples of where learning something or changing a requirement must be allowed to affect the trajectory of the project no matter how far through the process it is. That being said, Carlsson does not suggest that processes should be ‘loose’. In fact, he explains that the difference is in the details – the difference between mostly getting a process right and actually getting it right may be small in percentage of the total effort, but will be significant as a percentage of the results.Influence v. PowerThis is big – first of all, knowing the difference between the two and second of all being able to build and wield both.Influence is like BATNA outside of a negotiation. You strengthen it by increasing your options. If a company (or individual) can create and define a reason for suppliers to give them something others can’t access, they have influence. Another way of looking at it is increasing control over one’s environment. It is important to note that volume of demand does not automatically create influence. This provides someone with the option to improve results without violating the popular collaboration paradigm.While Influence incentivizes desired behavior by offering something of value in return, power makes it happen through leverage. There is more force to a power-based approach.Market DiagnosisAnother critical idea. As Carlsson says, “locate the money.†Market diagnosis should be conducted early enough in a project that the findings can be allowed to shape the resulting sourcing efforts. Always look at the difference between what high margin/cost suppliers provide and what lower cost suppliers provide. High price suppliers have found a way to deliver value added services, and low cost suppliers have found a way to be efficient. The right answer is likely somewhere between the two, and there is something important to be learned from both.If there aren’t enough viable alternatives in your project, re-engineer the offering to make them viable. Maybe your requirements are more the issue than what is available in the market. Understand the role that different cost types (fixed/variable/unit-based/overhead) as well as material vs. process costs have on the value created for your consumers. Start with cost calculations and then move to a value analysis which combines costs and consumer benefits.
I am a Global Sourcing Manager, I really appreciated the pragmatical approach of Sourcing process in Magnus Carlsson's book.This is definitely more than just another book on purchase or sourcing process, it is a toolbox that will help me in my job, to move my scope of responsabilities, to organize my priorities and to set up another strategy on my sourcing activities.This book's phylosophy opened me new ways of thinking.I recommend it to all buyers, from small to big companies if you want to developp your thinking and for sure to improve the competitiveness of your company.
A must have for all sourcing managers!I am a sourcing manager and taken many trainings on purchasing from different companies. This book made me better understand and clarify all the theories and case studies I had been taught over years. It's a practical teaching guide that provides you all required literature review and with easy to understand cases. I was lucky to read the book just before a very important top management presentation. It helped me to make an impressive introduction and take everyone's attention in the room.
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Rabu, 04 Mei 2016
Ebook Free Marketing ResearchBy David A. Aaker, V. Kumar, George S. Day, Robert Leone
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Marketing ResearchBy David A. Aaker, V. Kumar, George S. Day, Robert Leone
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Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro-micro-macro" in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application. The new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potential for enhancing research results. It also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more.
- Sales Rank: #134615 in Books
- Published on: 2009-12-21
- Original language: English
- Number of items: 1
- Dimensions: 10.18" h x 1.28" w x 8.35" l, 3.26 pounds
- Binding: Hardcover
- 798 pages
From the Back Cover
Transform a world of marketing data into strategic advantage In a world exploding with marketing data, there's one text that keeps pace with the latest tools, applications, and developments in marketing research. Now in its Seventh Edition, Aaker, Kumar, and Day's Marketing Research shows future managers and researchers when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. The authors take readers step by step through the entire marketing research process, describing the most advanced and current methodologies. Reflecting emerging trends and changes in the marketplace, this new edition has been completely revised, updated, and enhanced. New features include:
* Relevant and recent examples and citations
* Expanded coverage of e-commerce and database marketing
* New cases and problems, covering a wide range of products and organizations
* Marketing Research in Business sections in each chapter that focus on the real-world applications of marketing research
* Firm-specific and data-specific URLs connecting to the most recent information
* New coverage of the use of SPSS(r) in illustrating the data analysis
Now available with SPSS(r) software. This Seventh Edition can be packaged with SPSS(r) Student Version 9.0 (Set ISBN: 0-471-39564-1).
About the Author
David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley. He is a leading expert on brand strategy and strategic marketing. He is the author of over seven books for both the practioner and the student of marketing.
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