Download PDF Design Thinking: Integrating Innovation, Customer Experience, and Brand Value, by Thomas Lockwood

Download PDF Design Thinking: Integrating Innovation, Customer Experience, and Brand Value, by Thomas Lockwood

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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value, by Thomas Lockwood

Download PDF Design Thinking: Integrating Innovation, Customer Experience, and Brand Value, by Thomas Lockwood

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Review

“A much-needed book, which paves the way towards a better understanding of design thinking and its power. A fundamental reading for all those who like to grasp the multifaceted nature of design.”—Roberto Verganti, author, Design Driven Innovation; professor of innovation, Poitecnico di Milano "In this compilation of essays from many of design’s best thinkers, Lockwood pushes forward our understanding of the intersection of design and business. I found it a treat for both sides of my brain."—Roger Martin, author, The Opposable Mind; dean, The Rottman School of Management, University of Toronto"This collection of work from some of the design industry's top thought leaders will further stimulate valuable discussion on how, through collaborative and innovative thinking, we can design a better future for all societies and business."—Stefano Marzano, president, Philips Design "The practical value of 'Design Thinking' for managers isn't just in its impressive breadth and scope. The design perspectives and principles it articulates are essential for organizations looking to intensify their innovations and animate their brands. Cogent, readable and usable, this book makes design investment a smart choice."—Michael Schrage, author, Serious Play; fellow, MIT Sloan School of Management

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About the Author

Thomas Lockwood is the co-author and editor of four books: Design Thinking (2010), The Handbook of Design Management (2011), Corporate Creativity (2008) and Building Design Strategy (2007). He is one of the few people in the world with a Ph.D. in Design Management, and is recognized as a thought leader at integrating design and innovation practice into business and building great design and UX organizations.Lockwood is a design adviser to companies and to countries, a frequent design award judge, and has been a keynote speaker and led workshops in over 20 countries. He is the President of Lockwood Resource, an international consulting and recruiting firm specializing in building great design, UX and innovation leadership organizations. Tom was previously the President of the Design Management Institute, DMI, a Design Director at Sun Microsystems and StorageTek, and a principal, Creative Director and Art Director at several design and branding firms. He blogs about Design and Innovation leadership for Fast Company fastcodesign.com/user/thomas-lockwood and at Lockwood Resource: lockwoodresource.com/

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Product details

Paperback: 304 pages

Publisher: Allworth Press; 1 edition (November 10, 2009)

Language: English

ISBN-10: 1581156685

ISBN-13: 978-1581156683

Product Dimensions:

0.6 x 0.1 x 0.9 inches

Shipping Weight: 13.4 ounces (View shipping rates and policies)

Average Customer Review:

3.8 out of 5 stars

27 customer reviews

Amazon Best Sellers Rank:

#136,367 in Books (See Top 100 in Books)

I have read a few of the mainstream books on design thinking. Without exception I've found them to portray a shallow rearrangement of common sense and common techniques as a revolution of sorts. This is the first book I've found that invites the reader to transform their basic concept of imagining, developing and launching a new product. It's ironic that the author states in the forward that when he was asked to create a book on design thinking, his first question was "Hasn't that already been done?" Thomas Lockwood has succeeded in doing for innovative thinkers what the authors of all the other books failed at: He provides a cogent thought-scape that allows products to exceed the baseless fairy tale beginnings in the imaginations of innovators, and to disrupt and transform their target markets, even blossoming in markets not yet imagined when the spark of their existence came to life in the minds of their creators.The book provides a living landscape for innovators. It's up to us to understand and respect the tenets set forth on the book, and leverage them in our attempts to make the world a better place. Because we're working with a living landscape, we should also dedicate ourselves to nurturing and enhancing the concepts presented, and to mentoring others in their use.

I liked the book but the fact it is a collection of articles by several authors is good and bad. It is good because allows the reader to get in touch with different points of view. And it is bad because articles vary in quality and relevance. all in all, i recommend it to all who want to better understand how design evolved and gained relevance in the business world.

This was written in 1997...was hoping for a newer version or more current up date of this business trend.

Very good introduction to a very powerful approach to innovation and creative problem solving.

Great collection of thoughts on the design process and how design thinking can be applied and make a difference in any organization.

Had to buy this for class. Informative.

If you are creating products and services without a design process that produces innovative solutions; if you operate in a world of products and services where best in class is a must; if you are looking for real world methods for delivering break through content; if you want to hear from design professionals wired with design thinking; if you have heard colleagues and clients refer to "design thinking" and want to learn about it with the hopes of implementing it into your business then this book is invaluable. After reading many other books that touch on the design thinking concept; here is a book that provides a wealth of in depth information that examines design thinking from a number of perspectives. In my company we need to be both attune to our client's approach to design and integrating ourselves into their process while maintaining our own design disciplines internally. This book provides insights to these sorts of design challenges as well as more traditional ones such as building a design thinking process and the culture of design in a company. Great information and interesting to read as well. Very much enjoyed it.

Where design and branding meet; these are important voices to listen to.

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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value, by Thomas Lockwood PDF